FC Shakhtar, together with the club’s technical partner PUMA, unveiled their third kit for the 2026/27 season. The design features a sleek black base with orange accents, embracing a restrained and minimalist style that fans have long anticipated. The standout visual elements of the new kit are the holographic Shakhtar logos and PUMA emblems, which shift in color depending on the light and viewing angle.
The presentation of the new kit went beyond typical brand ambassadors, inviting close friends of both brands to participate. The photoshoot included Viktoria Golovach, a player from Shakhtar’s women’s team, Dmitry Mikhasyuk from the Shakhtar Steel amputee football team, as well as musicians and performers such as the band Kurgan i Agregat, Philipp Kolyadenko, OTOY, Roman Bakharev, and drummer Artur Frol Vakhitova. This diverse group highlights the central message: the new kit belongs to everyone who lives football culture and supports the club.
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